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#14581395 Apr 08, 2021 at 04:12 PM
31 Posts
While on some levels this takes away from the authenticity that made Instagram influencer marketing so successful, influencers also feel a loyalty to let their followers know they’ve earned money from a post.

At one of our events last year, ‘The Power Of Influencer Marketing in 2018’, our panelist Harry Hugo, Co-Founder of The Goat Agency commented on the problematic nature of these CMA regulations, due to the fact that it’s not universal across other advertising channels or promotional sponsorship deals.
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#14581397 Apr 08, 2021 at 04:13 PM
5 Posts
Tom’s of Maine makes toiletries using only natural ingredients. The company wanted to increase brand awareness among health-conscious buyers by encouraging people to try their products and talk about them on social media. Tom’s focused on micro-influencers, who then encouraged their followers to publish their own posts. This strategy created a snowball effect that reached 4.4 million potential customers in the first three months of the campaign.
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#14581398 Apr 08, 2021 at 04:13 PM
31 Posts
Though their Instagram account has less than 100,000 followers, the Girls’ giveaway post earned an impressive engagement rate of 59.4%. Meanwhile posts by Kim Kardashian — who has 107 million followers — typically yield less engagement than a banner ad. Working with micro-influencers often means higher engagement rates, and Google’s choice proves micro-influencers aren’t just for brands with smaller budgets.
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